top of page

Free GTM & AI audit. Find your fastest automation win in 15 minutes.

AI-Powered Sales Automation

The future of sales

is

human +

AI

I help SMB teams move from manual hustle to automated execution. Get cleaner data, faster outreach, and smoother workflows to make better decisions end generate more pipeline.

Explore services

Data enrichment

AI-Driven Outreach

Workflow automation

AI & GTM consulting

OUR CLIENTS

GTM consulting

Clarify ICP, messaging, offers, funnels, and measurement so growth becomes repeatable.

Positioning and segmentation

Playbooks and performance measurement

Consulting

4. AI & Go-To-Market Consulting

Practical AI consulting for SMB teams. Clear roadmaps, workshops, pilots, and implementation support. This is where we translate “AI sounds interesting” into “this system saves 8 hours per week and creates pipeline.”

Operational AI consulting

Design “agentic” workflows and automation hubs that reduce repetitive work and improve decision-making.

Workshops + pilot plan

Adoption playbook and governance

1. Data Enrichment

Map your market and enrich accounts and contacts with the signals that drive buying decisions.

Company and contact profiles, structured and usable

Context fields and buying triggers for smarter targeting

A system that turns a URL into a full profile in seconds

2. AI-Driven Outreach

Turn enriched data into hyper-personalized outreach with reliable deliverability and smart follow-ups.

Strategy-first sequences. AI executes the blueprint

Automated message drafting and sending tailored to every segment and prospect.

Behavior-based follow-up and CRM feedback loops

3. Workflow Automation

Remove manual steps by automating the handoffs between tools, so your team stops doing the same work twice.

Automations that connect your CRM, inbox, sheets, and dashboards

Real-time status updates and routing of next actions

Fewer manual steps, faster cycles, and fewer mistakes between systems

Services

Four pillars that make GTM predictable

Each pillar can stand alone. Together, they behave like an engine.

Program Lockup - Dark.png
Apollo_Partner_Logo_Black_Transparent.png
1754433445568-Logo_Light_Mode__with_text_.png
apify.png
SaaStock-Europe-2025-Partner-Logos-11.webp
logo_text_icon (1).png

Cold email at scale

Partner stack

outbound-automation-certification_edited.png
CRM-enrichment-certification_edited.png
inbound-automation-certification_edited.png
67c80e543ccdd8c4bc915a0a_Clay logo pack.webp

Great for enrichment, signals, in- & outbound workflows, CRM clean-ups, and AI-research & -data manipulation. I hold multiple Clay-Expert certifications.

Reserved spot

This slot stays open for the next partner I want to highlight. I only spotlight tools I actively use with SMB clients.

TALK PARTNERSHIPS

Partners

Tools I build with

These are the tools I use for data enrichment, AI-driven outreach, and workflow automations.

Before

The Old Way

SDRs spend more time researching than selling. Manual prospecting creates bottlenecks that limit growth. The rest of the market does the same. Result: everyone reaches the same prospects with the same generic pitch.

Hours lost on manual lead research

Inconsistent data quality across sources

Generic outreach. Low response rates

Scaling requires hiring, not automating

After

With a GTM System

Your team spends time on conversations. Results depend on market, offer, volume, and sales motion.

Your market becomes a living dataset, not a spreadsheet graveyard

Outreach becomes personalized at scale, with deliverability intact.

Workflows eliminate manual research, admin, and time loss between tools. Your team spends time on conversations.

Better segmentation and signals, leading to better reply and meeting rates

1
Audit

We map your GTM workflow, data, bottlenecks, and fastest wins.

2
Blueprint

Define ICP signals, automation logic, messaging rules, and success metrics.

3
Build

We implement enrichment, outreach, and automations in your stack.

4
Optimize

Weekly feedback loops. Better data, better targeting, better conversion.

How it works

From idea to system in 4 steps

A clean rollout that teams actually adopt and you can trust.

Niek van Leeuwen_edited.jpg
"ICP isn't a filter. It's a living context."

— The belief behind every system I build

About

Technical background. Commercial execution

I started in sales and quickly learned how much GTM is repetitive manual work: research, qualification, follow-up, and constant reprioritization.

I didn’t want to keep solving the same problems manually, so I started building systems. First for my own workflow, then for teams. I tested tools, data sources, prompts, and automations in real B2B cycles and learned the key lesson: tools create real leverage when they’re embedded in a workflow your team actually follows.

Now I build end-to-end GTM workflows where data, AI, and automation work together. Enrich, score, detect signals, trigger actions. These systems improve focus, consistency, and conversion without adding complexity for the team.

Industry + revenue + job title looks neat in a CRM, but it flattens reality. Two “identical” prospects can live in totally different worlds. Different pressure, timing, politics, risk, budgets, incidents.

We build context threads from real deals plus real-world signals. What the buyer said, what happened in their world, and where the proof is. That becomes your foundation for better targeting, better plays, and automation that doesn’t drift into fantasy.

AI can research and organize. Humans bring product truth and buyer empathy. That combo is where GTM becomes real, predictable, and useful.

Explore services

GTM & AI Audit

€0

15 minutes

A short call to identify your longest hanging fruit to automate and concrete next steps.

Map your current workflow

Spot the biggest bottlenecks

Leave with a clear recommendation

🍊 Let's Squeeze

Let’s find your qUICKEST win

Share your goal. I'll show how your GTM can run as a system. Start small, prove value, then scale what works.

© 2025 by Van Leeuwen Digital. All rights reserved

Vurige vonken gloeien
bottom of page